Business and Professional Writing

Straightforward, practical, and focused on realistic examples, Business and Professional Writing: A Basic Guide is an introduction to the fundamentals of professional writing. The book emphasizes clarity, conciseness, and plain language. Guidelines and templates for business correspondence, formal and informal reports, brochures and press releases, and oral presentations are included. Exercises guide readers through the process of creating and revising each genre, and helpful tips, reminders, and suggested resources beyond the book are provided throughout.

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    Preface
    Paul MacRae
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    Introduction to Business and Professional Writing and Exercise Solutions
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    Chapter 1: Plain Language and Exercise Solutions
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    Chapter 2: The Seven Cs of Good Professional Communication and Exercise Solutions
    Paul MacRae
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    Chapter 3: The E ighth C: Learning Grammar Language and Exercise Solutions
    Paul MacRae
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    Chapter 4: Copy-Editing and Exercise Solutions
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    Chapter 5: Basic Document Design and Exercise Solutions
    Paul MacRae
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    Chapter 6: Formatting for Correspondence and Exercise Solutions
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    Chapter 7: Emails and Memos
    Paul MacRae
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    Chapter 8: Letters: Good News, Neutral, and Bad News and Exercise Solutions
    Paul MacRae
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    Chapter 9: Persuasive Letters
    Paul MacRae
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    Chapter 10: Cover Letters
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    Chapter 11: Résumés
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    Chapter 12: News Releases and Exercise Solutions
    Paul MacRae
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    Chapter 13: Brochures
    Paul MacRae
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    Chapter 14: Promotion on the Web
    Paul MacRae
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    Chapter 15: Individual Oral Presentations
    Paul MacRae
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    Chapter 16: Group Presentations
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    Chapter 17: Informal Reports
    Paul MacRae
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    Chapter 18: Formal Reports
    Paul MacRae
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    Chapter 19: Formal Report Example
    Paul MacRae
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